What does Airborne do for Cholmondeley?
Cholmondeley’s logo is placed on every Honey for Kids (runny honey in a squeezable container) bottle with the promise that Airborne will donate 10 cents to Cholmondeley for every bottle sold.
This initiative was started by Airborne to help Cholmondeley raise money to carry on providing its essential service to children in Canterbury. The concept is simple and very effective, and the dollars prove just how successful it's been for both Airborne and Cholmondeley.
How it benefits Airborne
What is so rewarding for Airborne is Honey For Kids has been one of their most successful products both in New Zealand and abroad, elevating them to being one of the leading sponsors of Cholmondeley.
How it benefits Cholmondeley
Aside from the financial benefit, Cholmondeley has the privilege of co-branding with a local and family-focused consumer brand. Airborne Honey has a great reputation in Canterbury and Cholmondeley is an iconic charity in the region. The partnership works because the organisations have shared values.
Cholmondeley is also able to have its name displayed to people that may not have previously known about us. Raising awareness of our service is crucial to reaching a family or child that may be struggling.